Monday, September 19, 2011

Spring 2012 Collection: A Sneak Peek! 

We had the privilege of working with Heather Rasmussen during our photo shoot for the Spring 2012 collection.  Heather is an amazing photographer inspired by motherhood and her love for storytelling through the lens.  Addie and Ella had so much fun working playing with Heather, who kept the girls motivated to keep on going until the last outfit was shot.  We can't wait to share all the pictures with you via facebook.  Until then, check out how Heather captured the essence of our Spring 12 line at

Sunday, September 11, 2011

The "Suri Cruise" Jacket

The reception to our Fall line has been incredible and we have you to thank!  We can't wait to see pictures of your girls wearing Addie & Ella this fall, so please be sure to tag us on facebook.  Typically, it is difficult for us to play favorites but we cannot deny that we do indeed have a favorite this Fall!  The "Suri Cruise" tweed jacket has been receiving a lot of attention, many orders, and so much love.  This coat was given this celebrity child's name by so many of you that we too have to call it just that.  We also think Suri Cruise would look fabulous in this jacket and would love it as much as we all do!  So, if any of you know Suri and her mom Katie, please let her know that we have the "Suri" jacket for her to wear this Fall!

Thursday, September 8, 2011

Wardrobe Assistant

A sundress or shorts?  Ballet flats or sandals?  Lace tank or ruffle tunic?  Capris or skort?  Headband or bow?  These are just some of the decisions that go on each morning of a girl's life.  Breakfast has not even been put on the table yet, metaphorically and literally!  No matter how you prepare her the night before, somehow the menu changes in the morning.  If you have a daughter like Addie (and Ella), you know exactly what I am talking about.  Mornings are not easy!  And truth be told, I am guilty of creating this beast, as she has watched me carefully select her outfit each day of her life.  By the age of two, I was being pushed aside to the position of wardrobe assistant.  The privilege of styling Addie was taken away: Addie came out of diapers and I was handed my demotion.  My job has since been merely handing clothes upon hangers to her and opening drawers.  On an average morning, I show her at least five options which are hung and rehung again and again.  There is a debate about the day's weather, the activities, her mood.  The phrase "I am not in the mood to wear that" has been uttered countless times.  My efforts to slip in one of my favorites have all gone awry.  Addie spots the unsolicited shirt and quickly states her disapproval.  In my effort to win back my position as master styler, I tell Addie stories of how I always wanted a little girl to dress.  Addie's reply is always short but with a sweet smile, "Mom, you can pick out whatever you want in a few days".  The few days rarely come but it's okay, as we are spending precious time together each morning.  Since they do grow up entirely too quickly, I will cherish all the moments she still willingly allows me in her room (including when the final selection is something completely mismatched).